The Joy of Networking

For some, the thought of plunging headlong into an environment where they are surrounded by strangers with whom they appear to have nothing in common is worse than frightening, it's the nightmare scenario. "What will I say to them?" and "what if they don't like me?", I am often asked.

Along with the development of social media skills, mastery and confidence in networking are probably the crucial capabilities required by entrepreneurs who are looking to make a mark amongst potential customers, backers, supporters and advocates.  Sadly for those afflicted with an inability to mingle, although social media expertise may get you to the front door of an important relationship, unconfident networking may ensure that the door is kept firmly locked. 

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