Gaining attention in a crowded room

Economists are telling us that the business confidence is returning to the levels that existed when the UK officially entered the recession back in 2008.  



2008.

Yes, not just a couple of years ago but over half a decade has passed since we were last seriously considering driving our businesses forward with unfettered  abandon, unaware of the winter chill that we were about to encounter.

But, of course, not much has changed since 2008 has it.  Has it?  We had the internet then, the same recognition that business had become more transactional and some of us were exploring the latest social media fads with bemused intrigue.

Wrong.  Totally wrong.

The world has changed exponentially since 2008 and the business development routines used then are no longer fit for purpose.  Those businesses awakening from the slumber of the recession, hoping to reignite business activity with the same sales approach they had employed in 2008 will be, at best, sadly disappointed.

Read More