Lorimer Consulting: Supporting organisations to grow
  • Home
  • The Lorimer Review
  • Contact

Three Degrees of Separation

6/30/2015

0 Comments

 
Picture
We are all aware of the idea that through only 6 consecutive contacts we can reach anyone else in the planet.  A 'degree of separation' is a measure of social distance between people. You are one degree away from everyone you know, two degrees away from everyone they know, and so on. 

What about the quality of the contact?

Picture
Logic would suggest that the closer you are to knowing the contact personally the more helpful it would be.  However, emerging research suggests that when it comes to influencing others, it is not your contact that matters, or, indeed, their contact but the conversation that happens one stage further on.

So if, for example, you were looking to encourage someone to buy your product or service, then your immediate sales discussion will apparently have less influence than the advocacy of your customer’s contact. Or put it another way, the conversation might go like this:

“I’m looking to get some financial advice – do you know anyone?”

“ A chap I know always raves about a company called XYZ Ltd – you might want to give them a try?”


Read More
0 Comments
    Chris Lorimer Process Mapping
    Chris Lorimer is an 
    experienced management consultant who has helped many owners, Directors and staff to achieve more.

    Archives

    March 2020
    February 2018
    December 2017
    September 2017
    August 2017
    April 2017
    December 2016
    October 2016
    August 2016
    July 2016
    June 2016
    April 2016
    March 2016
    February 2016
    December 2015
    October 2015
    September 2015
    August 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014

    Categories

    All
    People
    Performance
    Plan
    Process

    RSS Feed

Please get in touch.
Mob: +44 (0) 7774 827305 
Tel: 
01884 220150
Email: chris@lorimerconsulting.co.uk 

Devon Business & Education Centre,
Tale,  Payhembury, Honiton,
Devon, EX14 3HL

Website created by Word Gets Around
  • Home
  • The Lorimer Review
  • Contact