When I meet business owners for the first time, they usually tell me that their business is suffering from difficulties with “marketing”, “process issues” or sometimes even “our staff”. However, when I spend time with them, it is usually abundantly clear to all that what they thought was the major issue was not the entire answer.
”For every complex problem there is a simple solution. And it's always wrong” - H.L. Mencken
As humans, it comforts us to simplify complexity but in business this can lead you down the wrong track, creating unnecessary change, costing valuable cash and, even worse, not resolving the underlying issues. I find the answer usually lies in a number of areas and, particularly, their relationship with the overarching business strategy.
The best businesses, regardless of size, have a clear business strategy, which sets out a direction and focus of the company – ideally described in words of one syllable. Critically, this strategy needs then to be aligned and in sync with all the supporting organisational structures and processes, including sales, marketing, IT, operations, procurement, finance, HR, customer service, staff training, everything….
Chris Lorimer is an
experienced consultant who has helped many organisations to grow through his unique 4 Ps approach.