"Darling, I’m a publicist of some repute and we really want Harry to be in this film. No not Prince Harry! Your Harry….”
Well she might be excused if it were her plan, after all she was, she says, a publicist (of some repute, no less) but I wonder if she realised that all the passengers of Coach C of the Plymouth to London Paddington were hanging onto every word she bellowed out.
Now I’m also not a One Directioner (no honestly, I’m not) but the news flash that Harry Styles could be playing a part in a certain film was of moderate interest. How, I wondered, would the wider world react and, more importantly, what would they do with that information….
Whether intended or not, we are often all guilty of being too relaxed with letting the cat out the bag.
The ubiquitous mobile phone, in particular, tempts us, even provokes us, to engage mouth without engaging brain. How often have you overheard indiscrete snippets that could be useful to someone? Regardless of whether the are 1. of any value or 2. received by someone who could do anything with it, there are other unintended outcomes of broadcasting beyond the intended audience.
And it’s not just conversations, a wider and more effective distribution of mission critical intelligence can be released through a plethora of media. Whether tweets that were meant to be direct messages, unfortunate statuses on Facebook, misguided snapchat pictures, global emails - there have never been more opportunities to cock-up on the comms front.
So what's wrong, pussy cat?
The following 5 outcomes can be avoided if you are more clandestine in your communication:
So what to do?
If you and your organisation want to project the desired image, try this beguilingly simple 3 point approach:
Chris Lorimer is a highly experienced management consultant who helps organisations of all shapes and sizes communicate more effectively. He lives in Devon, UK.
Chris Lorimer is an
experienced consultant who has helped many organisations to grow through his unique 4 Ps approach.